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Tag: advertising

Dyslexic Advantage – Tiffany Coletti Titolo Advertising Managing Director

Dyslexic Advantage – Tiffany Coletti Titolo Advertising Managing Director

Okay, people have told me that I speak quickly, but you are going to give me a run for my money. I am Tiffany and I am a managing director of an advertising agency, which is blast. I’m also Dyslexic and Dysgraphic and I’m 31 which is a good bit of my back-story, and a […]

Digital vs. Traditional Advertising

Digital vs. Traditional Advertising

KENJI GOVAERS: There are different ways to compare traditional media and digital media. Much of the discussion is usually about engagement and targeting. But Bain research has found that, actually, if you look at it from a recall and a reach perspective, traditional media is actually quite efficient. What we did is based on in-field […]

5 Benefits to Using Google AdWords for Online Advertising

5 Benefits to Using Google AdWords for Online Advertising

5 Benefits to Using Google AdWords for Online Advertising 1. Google Has Incredible Reach When you use Google AdWords for online advertising, you have the incredible reach of the Google search engine. Where ever your ideal customer is, they will be able to find your businesses products and services. 2. Product Research When just about […]

What’s Wrong With Capitalism: Employment and Advertising Part 3

What’s Wrong With Capitalism: Employment and Advertising Part 3

So, ContraPoints has this bold assumption, much like any other socialist, where they seem to have this view that, you know, these employees just go and work in these companies, they have no stake in them, therefore, they’ve got no interest in, you know, the company itself and how it does. “Chapter 2: Alienated Labor, […]

Breaking Into the Advertising World | The & Partnership CEO Andrew Bailey | AQ’s Blog & Grill

Breaking Into the Advertising World | The & Partnership CEO Andrew Bailey | AQ’s Blog & Grill

Hi everybody and welcome to AQ’s Blog & Grill. We’re excited today to have Andrew Bailey with us. Now Andrew is heading up a new organization called The&Partnership and he’s joining us today from one of their offices – could be New York, could be Toronto, we’re not going to tell – but it’s from […]

Borderlive, the new borders in advertising… | Paolo Iabichino | TEDxCesena

Borderlive, the new borders in advertising… | Paolo Iabichino | TEDxCesena

Translator: Michele Gianella Reviewer: Muriel de Meo Good evening, I am not sure whether it is meta-advertising but it’s a nice way to do advertising these days, it’s a nice way to generate ideas, to tackle creativity in advertising to talk about brands and products that we deal with on a daily basis. While preparing […]

#2019Trends in Marketing and Advertising in India – The Changing Face of the Indian Mobile User

#2019Trends in Marketing and Advertising in India – The Changing Face of the Indian Mobile User

Artificial Intelligence and Machine Learning Personalise! Personalise! Personalise! Ad Tech and MarTech, Paid vs Owned, Advertising vs Marketing… I believe we are still at an early stage when it comes to programmatic. A gestalt shift has occurred. Marketers need to start looking at all possibilities with a very different lens. Number one for me would […]