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Tag: advertising

The tribes we lead | Seth Godin

So sometimes I get invited to give weird talks. I got invited to speak to the people who dress up in big stuffed animal costumes to perform at sporting events. Unfortunately I couldn’t go. But it got me thinking about the fact that these guys, at least most of them, know what it is that […]

You Ask, I Answer: Digital Ad Spend During Quarantine?

You Ask, I Answer: Digital Ad Spend During Quarantine?

Christopher Penn: In today’s episode, Christopher asks, What are you doing to adjust your digital ad spend when so many people are working from home and or businesses are closed? So really good question. I would imagine it’s one that’s on everyone’s mind. It depends on your business. If you are classified, for example, as […]

Rory Sutherland: Perspective is everything

Rory Sutherland: Perspective is everything

Translator: Timothy Covell Reviewer: Morton Bast What you have here is an electronic cigarette. It’s something that, since it was invented a year or two ago, has given me untold happiness. (Laughter) A little bit of it, I think, is the nicotine, but there’s something much bigger than that; which is, ever since, in the […]

What You’re Saying Vs. What They’re Hearing

What You’re Saying Vs. What They’re Hearing

When we’re crafting our communications with our audience whether it’s our clients, our customers or our partners, it’s very important that we’re considerate of the perspective of our reader or listener over that of our own. Everyone has a perspective. Everyone has a set of knowledge or understanding about what something means. Across all sectors […]

AdButler – Internet Banner Types

AdButler – Internet Banner Types

Hi everyone, Liam from AdButler here again with another video. Today we’re going to step outside of AdButler and talk a bit about different banner types. A banner is a generic term I’m going to use to refer to an internet advertisement. It can be an image of video some text, or really anything that […]