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How To Create Quora Ads | Quora Advertising To Increase Website Traffic, Conversions, App Installs

How To Create Quora Ads | Quora Advertising To Increase Website Traffic, Conversions, App Installs


hey everyone this is Viren and welcome
back to my youtube channel for another marketing tutorial. In this tutorial we
are going to look at advertising on Quora. Yes, so a couple of months ago
Quora launched its advertising platform for everyone to use and we’re going to
take advantage of that. So just to show you how the ad looks like let me just go
to Quora and search for something like say,
marketing. Now I pick any question. Before the answers begin you see the ad
right here. So this is how your ad is going to look like and in this video I’m
going to show you how to create one of these for yourself. So to get started. You
first need to go to Quora.com/business and this is the page and you
can click on start now and you will first be asked to login into your
account. Let me just quickly login with google. So once you log into the account
there’s this basic form that you need to fill to get started with your ads
manager. Let me just fill it quickly so. I’ve skipped the part where I fill in
the form as that contained a lot of information that I don’t want to share,
but once you’re done filling up the form basically this page opens up which is
your ads manager. Here we can start by create campaign. All right, so, we can
start by giving our campaign a name. Let’s call it Snapchat tutorial. I’m gonna create an ad where whenever someone is searching for topics around
snapchat or marketing they should see an ad which is going to take them to my
tutorials and they can learn about how to use snapchat for advertising. You can
select between these two objectives, conversions or app installs. I’m going to
leave this at conversions. we can also configure a Quora pixel and we
will talk about this in another video. Let’s set a maximum budget say about
fifty dollars and you have to select a schedule which means do you want to
begin advertising immediately or do you want to start and end at a certain date.
So let’s just begin advertising immediately. Once you’re done setting up
the campaign you have to now create an ad set and what an ad set is all about
is basically defining the audience and how much you are willing to bid for that
audience. So let’s give this ad set a name. There are two kinds of targeting,
one is topic, one is audience. We don’t have an audience yet since we haven’t
configured the pixels so we will select topic targeting but we will come to
audience targeting in another video for sure. Let me just start writing some of
the topics that I’m interested in. You can also click on find more topics and
add some keywords and you will get a whole list of suggestions. You can select
which ones you want to keep. Once this is done you have to narrow down on the
location. So let me just select India. Do you want to show your ads on desktop/mobile or
both? You can also exclude certain kinds of locations or certain kinds of
questions. If you want I’ll leave that blank for now and now you select your
cost-per-click. The suggested by this is 0.24 dollars. I’ll just select that and
let’s continue. Once you’re done creating an ad set, now
you need to create an ad. On the right-hand side we get a preview of how
the ad looks like so let me just quickly set up the ad. I’m done creating my ad as you can see
this is how it looks like. Get started with advertising on snapchat with these
videos. Now keep in mind that Quora is a little fussy about how you frame these
sentences. There has to be a question mark or a full stop at the end, you
cannot use capital letters on any of these words. So for instance I could not
use capital S here for snapchat, my ad will just get declined which is what
happened to me the first time I was using this. But once this is done all you
need to do is click on continue. The ad is ready and the final step is to add a
payment method. Let me just quickly do that and once you’ve added your payment
method you can just complete the order. Campaign started. When you go back to
your ads manager you can see the campaign. This looks pretty much like
other standard ad manager platforms. looks very similar to Facebook infact.
So if you used Facebook ads manager you will be extremely comfortable with this.
It does take a bit of time for your ad to start running on Quora and you’ll get
an email once it’s once your account is set up properly and activated. I guess
that’s about it for this tutorial, I hope you now know how to create Quora ads. Go
ahead and try it for yourself. It’s really good to promote your content on
Quora. What you can do is find questions that people usually ask and make an ad
in such a way that it answers the question just enough to make a user want
to click on the ad and you will see really good results from Quora, believe me
I have tried. If I was able to teach you something new do comment let me know
like the video and subscribe because I make these tutorials every week and I
hope I can continue adding value to you. Thank you and have a great day.

17 thoughts on “How To Create Quora Ads | Quora Advertising To Increase Website Traffic, Conversions, App Installs

  1. Me encantó! Te comparto también un video que hice entrevistando a Hannah Long de Quora. La entrevista está en español y es sobre tips para crear marca personal utilizando Quora https://www.youtube.com/watch?v=5dVRNvaYALA

  2. Dude.. I appreciate your work. It is highly professional and informative. But the crowd/audience for your content is naturally very low.
    Thanks for the videos though.

  3. there is no learning I do not recommend anyone to refer and waist there time .there is nothing to learn and implement

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