Those that they they are successful at content marketing, 90% of those are focused on building audiences. So that’s a new thing that is happening. Instead of oh yeah, I wanna get found in Google and I wanna do more shares and downloads and traffic – which is all fine – but there is something bigger. What is that? Well you built a loyal and trusted audience. You focus on “where do you have the secret sauce?” “Where do you have something really important to say?” And what are the needs and pain points of that And just make sure that however you’re telling the story, you do it consistently over time. Because if you wanna built a loyal and trusted audience, it does not happen overnight. We gotta focus on what are the audiences needs, what really keeps them up at night. And once you built that loyal and trusted audience, that comes to you for their information, for their expertise, every day you will sell more and different things than you could ever possibly imagine.